GOLDEN GOOSE
CLIENT
GOLDEN GOOSE
TYPE OF CLIENT
HOSPITALITY
CATEGORY
Social Media, Campaign
BRIEF
We were commissioned to document Golden Goose's unique sneaker customization experience, focusing on their co-creation process that allows customers to personalize their footwear with the help of a Sneakers Maker.The objective was to produce a series of beach-themed photographs and videos that highlight the personalized sneakers in a vibrant, coastal setting, emphasizing the brand's blend of luxury craftsmanship and casual, lived-in aesthetic.
WHAT WE DID
Our team orchestrated a beachside photoshoot that showcased the customized Golden Goose sneakers against the backdrop of sun, sand, and sea. We captured the intricate details of the personalized designs, reflecting the brand's commitment to individuality and artisanal quality. The imagery combined the relaxed, carefree vibe of beach life with the distinctive, handcrafted appeal of the sneakers, creating a visual narrative that resonates with Golden Goose's ethos of merging luxury with a casual, lived-in look.
RESULT
The resulting photos and videos effectively conveyed the personalized and artisanal aspects of Golden Goose's customization experience. The beach setting provided a fresh and engaging context that appealed to the brand's target audience, enhancing its image as a luxury label that embraces individuality and a relaxed lifestyle. These visuals have been utilized across various marketing channels, contributing to increased engagement and interest in Golden Goose's co-creation services.
WHAT’S NEXT STARTS HERE.
Get in touch at info@vasilisbarachanos.com